‘Plastic Alerts’ works by displaying the plastic content of all scanned items, even when it might not be immediately apparent, allowing consumers to choose a more environmentally-friendly alternative.
Research by Ubamarket found 42% of the British public want to be more environmentally conscious, but feel they do not know enough about recycling and plastic pollution to make informed changes.
Ubamarket said: “We have launched ‘Plastic Alerts’ feature to empower consumers, who definitely shouldn’t underestimate the power they have over suppliers and supermarkets.
“Spending power is just about the most effective way shoppers can apply pressures to manufacturers to reduce the amount of single-use plastic in their products.”
Source :talkingretail.com
